The world’s color authority has spoken, and this year, the smoke that wafted up from the Pantone conclave was tinged a deep, pinkish red: All hail Viva Magenta, Pantone’s 2023 color of the year.

The earthy color seizes on "a growing movement to align ourselves with the natural world," the release read. Sponsor Message Pantone's Color of the Year is meant to capture the zeitgeist ...

chocolate and coffee” as well as the “natural world,” according to a press release shared on Thursday, Dec. 5. Leatrice Eiseman, Executive Director Pantone Color Institute, says the color of ...

It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades.

Pantone's shade of the year has been announced ... A "versatile" light brown that can reflect both luxury and an alignment with the natural world is the perfect shade to communicate that desire.

Leatrice Eiseman, executive director of the Pantone Color Institute, said the hue was inspired by the natural red dye derived from small insects called cochineals. “As virtual worlds become a ...

executive director of the Pantone Color Institute. “It does give that comforting presence, but luxe on one hand and very natural on the other.” Mocha Mousse mostly sidesteps one of the biggest ...