If you’ve been online lately, chances are you’ve seen it too: Young men are trimming off their eyelashes to look more masculine, and parenting experts say it could signify a bigger issue.

It promotes enhancing natural beauty - rather than covering it up. With a glow-down, out are the hair extensions, fake nails and mega lashes - and in is learning how to take care of your skin to ...

while others promise the featheriness of false eyelashes. Whether you’re searching for one that will give you natural-looking lashes, a drugstore dupe for a high-end brand, a formula that won ...

The latest viral TikTok trend has viewers baffled—and worried. Videos of men shaving their eyelashes to appear “more masculine” are racking up millions of views. Critics, however ...

"I think we're going to see an influx of people ditching false lashes and sticking to brown and black mascara on their natural lash hair," LYS Beauty founder Tisha Thompson tells Who What Wear.