MSCHF’s latest venture will broadcast an ASCII version of a new full-length movie every day. ... “This latest project would appear to violate a copyright owner’s derivative works right, ...

The proposed settlement between Nike Inc. and Shoe Surgeon protects Nike's trademarks and limits what a third party can do in sneaker customization.

Now MSCHF is moving into heels with its new Flipped Flop. Inspired by your typical rubber slide, the Flipped Flip molds the slide into a curved silhouette, which also marks the brand’s first heel.

Artist collective MSCHF is dropping a (very) limited edition set of MSCHF Scout Cookies, inviting fans to turn a profit on its capsule collection of Girl Scout-inspired biscuits. The three ...

Art collective MSCHF sold consumers (and art collectors) thousands of copies of a hey that allows the owner to drive a car hidden somewhere in the United States.

The provocative Brooklyn-based collective is using its unorthodox tactics to launch shoes, handbags and clothing ...

Not Wheels: Mattel and MSCHF build a beater toy car. ... The valet and gallery owner decidedly did not and asked me to leave. The gallery was closed within a month, it should be noted.

MSCHF Product Studio, 88 F.4th 125, ... To prevail on a trademark infringement claim, the trademark owner must demonstrate that the alleged infringer's use is "likely to cause confusion, ...

(The owner will of course be responsible for restocking the cash.) “You can make some money back,” Dan Greenberg, MSCHF’s chief revenue officer, told Artnet News.

In other news, Tupperware got a sneaky rebrand, MSCHF parodied the Girl Scouts, and Deadpool & Wolverine went all-in on ads. Here are the branding stories we’re reading this week: ...