He soon leveled up to "Mr. Worldwide" to highlight his travels and popularity, first using the name in the song “Vida 23” on the 2010 album Armando. Lil chico back in the day.

According to the 2012 biography "Pitbull: Mr Worldwide," he explained why he choose this particular breed to represent him. He was quoted saying he admired the tenacity and grit of the dog.