Moxie, beloved by some and hated by others, has a wacky and wonderful history. The beverage was created in 1876 by Maine-born ...

Why Moxie? Why Lisbon Falls? And why Japan? The sweet oddities behind a town that fell for a ‘distinctively different’ drink. When it comes to Moxie and Lisbon, I thought I had it figured out ...

According to its website, the funky-flavored bubbly beverage was invented and patented by Moxie Nerve Food back in 1885 — a year before Coca-Cola was launched in 1886.

The official soda of Maine and a favorite of Ted Williams and President Calvin Coolidge, Moxie continues to polarize with its unique taste.

Fans of Maine's state drink, a quirky soda called Moxie, are absorbing the news that it could be headed for the big time. This week, the Coca-Cola corporation announced it bought the rights to Moxie.

Soft drink giant Coca-Cola is acquiring the beloved New England soda Moxie. The Associated Press reported that Coca-Cola is acquiring the brand from Cocoa-Cola of Northern New England, and ...

PORTLAND, Maine (AP) — Soft drink giant Coca-Cola announced on Tuesday it is acquiring Moxie, a long-lived and beloved New England soda brand that is the official state beverage of Maine. Moxie ...

Coca-Cola acquires a taste for Maine’s beloved Moxie – and buys the brand But the distinctive regional soft drink will still be made in New England, and its gentian root formula won't change.

Until the 1920s, when Coca-Cola usurped its position, the most popular soft drink in the U.S. was Moxie, an enduring cult favorite on account of its sarsaparilla bitterness and medicinal tang.

Of course, the beverage predates America’s favorite soda by about 10 years; Coca-Cola was invented in 1886 while Moxie was first bottled in 1876.

PORTLAND, Maine (AP) Soft drink giant Coca-Cola announced on Tuesday it is acquiring Moxie, a long-lived and beloved New England soda brand that is the official state beverage of Maine.Moxie has ...