Mountain Dew League had previously piloted Game Fuel as a Limited Time Offer (LTO), resonating with gamers through co-branded gaming partnerships. Introducing MTN DEW® AMP® GAME FUEL® (MDAGF) as an ...

Most interestingly, though, is that if you buy eligible Mountain Dew or Game Fuel products at Walmart, or via designated fountain cups at Speedway convenience stores, you can enter to win a ...

Mountain Dew, the Top CSD brand from the PepsiCo portfolio launched 'Game-Fuel'. It catered to a segment which had largely been ignored, 'The Gamer'. The task was to establish the relevance of ...