U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from ...

Coke and Pepsi have deep pockets and even deeper roots. They’ve got the trust of generations and the kind of marketing muscle that can turn a soda into a lifestyle statement. Campa Cola ...

Coca-Cola ( KO -3.16%) and PepsiCo ( PEP -3.15%) have a long-standing rivalry as each has battled for the hearts, minds, and ...

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The venture-capital-style of trend investing for consumer brands. How Coca-Cola and Pepsi need to keep absorbing the next potential big thing. It's no secret that a lot of investors have high ...

This transaction echoes the year-on-year growth of the functional drink market, especially the better-for-you soda category, with competitor Coca-Cola launching ... to Poppi. By mixing fruit ...

What about the product mix? The shelf tags ... The U.S. market share for Pepsi’s classic cola—which once aspired to overtake Coca-Cola’s as the nation’s favorite soda—had slipped ...