Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

Free Mister Softee ice cream is provided during Camden County Police Department’s National Night Out at Farnham Park in Camden in 2022. The company says some New York City sellers are ripping ...

And it’s not just ice cream shops and trucks — Shake Shack and other chains are selling more milkshakes, too. A Mister Softee ice cream truck in August of 2020 in New York City. Alexi ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister ...