The Mischief partnership follows JCPenney tapping Thalberg as its top marketer last fall. The executive, who has past experience at brands like Taco Bell and Lowe’s, is positioning JCPenney’s ...

The executive, who has past experience at brands like Taco Bell and Lowe’s, is positioning JCPenney’s moves as the start of a “great American comeback story.” Mischief was drawn to Thalberg’s ...