In 2022, the state recorded about 77 million visitors — a level last seen in 2019, according to Explore Minnesota, the state’s tourism agency.

Explore Minnesota, the state tourism agency, is flush with cash from the Minnesota Legislature and has launched a campaign that reaches to Chicago in the east and Denver in the west. "I got a $5.5 ...

As of Dec. 15, the Minnesota DNR is sporting a new look: the State of Minnesota brand. The DNR’s website, social media channels, and email updates now feature a new DNR logo, while its printe… ...

Minnesota tourism rebounded to pre-pandemic levels in 2023, continuing a trend of growth in the important industry, according to projections released by the state's tourism agency. Explore ...

For perspective, McGinty says Minnesota’s tourism industry normally brings in about $16 billion a year. "To lose that much over two years is pretty substantial,” McGinty said.

The tourism industry flourished between World War I and 1930, when Minnesota developed its reputation as the Land of 10,000 Lakes and one of the nation’s premier summer vacation destinations.