Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...

A Microsoft television ad that debuted Sunday night is the beginning of a new campaign that aims to connect and boost the company's major retail products -- Windows, Office, Xbox and Windows Phone ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...

With Marin, brands can seamlessly manage paid ad campaigns for Microsoft Advertising accounts and other publishers, easily setting targets and allocating budgets across publisher accounts.

Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping ...

How Microsoft Advertising is responding to changing consumer behaviours. Being integrated into Microsoft AI means that AI technology underpins all of MA’s products and services. For advertisers using ...

Launched in 1994, this campaign was Microsoft's first attempt to sculpt its image on a global scale, and it has had a lasting resonance over the years -- although mainly as fodder for ridiculing ...

Microsoft, in its monthly update, announced that it will be moving (or "upgrading" as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It features posters and commercials with a bunch of different objects ...

The digital campaign canvas is a one-page document where you map out all of the key elements of a campaign to ensure that they align with the overarching business goals.

Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally. The exclusive agreement ...