In 1996, Michael Jordan cologne sold for $12-35 in department and sporting goods stores, depending on the size of the bottle. Launched by the design house Bijan with a $20 million ad campaign, the ...

The fragrance will be part of the company's “Antiquity” line of scents that also includes Marylin Monroe-based “Marylin” and Elvis Presley-based “Blue Suede.” Uwh-huwh.