Fox News Digital continued to dominate CNN and other news brands in key metrics during the month of February, finishing as ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

This will be accompanied by an effort to develop improved metrics and evaluation plans for major digital programmes. They ...

This paradox highlights a critical insight: Brands frequently over-rely on digital performance metrics. While these metrics are convenient to measure, they often fail to capture the full picture ...

Every digital marketing campaign comes down to selecting the right strategy, applying the right tactics, and using the right metrics to measure campaign results. But how do marketers decide which ...

From data to insights: Redefining contact centre success beyond traditional metrics in the digital age. As technology evolves and customer expectations soar, traditional metrics no longer capture ...

By embracing holistic measurement and leveraging advanced analytics, contact centres can unlock new opportunities for growth and excellence. In today's digital landscape, contact centres serve as ...