Now, IKEA is trying its hand in the Roblox metaverse as well — with a twist. The furniture chain is hiring human workers to ...

Ikea's recent initiative follows in the footsteps of other brands that have leveraged the metaverse for their creative line. In 2021, Forever 21 introduced Forever 21 Shop City, a virtual universe ...

"The term 'metaverse' broadly refers to the idea of a digitally interconnected, interactive and immersive universe where people can communicate, interact and socialize via the internet," says ...