The next time you scroll through your Instagram and Facebook feed, you might see a video ad edited with AI. That’s because Meta is testing new AI video editing capabilities that will allow advertisers to animate an image as well as expand the borders of a video.

The new generative AI ad creation tools are available in Meta’s Ads Manager Advantage+ package, which is a subscription-based service for advertisers. The features are rolling out in beta test mode, and will become generally available next year.

Over the past year, Adobe has focused on adding generative AI features to its portfolio of software for creative professionals, including flagship products Photoshop and Illustrator.