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It's not every day that Health and Human Services Secretary Robert F. Kennedy Jr. and Independent Senators Bernie Sanders and ...
Pharmaceutical companies spend $6 billion each year on direct-to-consumer ads, with every dollar spent netting more than $4 ...
For years, American consumers have been bombarded with overhyped advertising for prescription drugs. On average, they spend more time watching drug ads on TV -- 16 hours a year -- than talking ...
Food and Drug Administration commissioner Marty Makary has chosen former biotech executive George Tidmarsh as the agency’s ...
Because of a sensible Food and Drug Administration regulation, any drug ad that mentions the drug brand name is flanked by the required "fair-balanced" disclosure about side effects. Drug ...
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Econometer: Should the US ban drug advertising to consumers? - MSNDrug ads often downplay the risks, leading to uninformed decisions. Ads can push consumers toward brand-name drugs, even when cheaper alternatives exist.
The current format of drug ads is "over-warn and under-inform," said John Kamp, executive director of the Coalition for Healthcare Communication, a Washington-based marketing advocacy group.
TV ads for drugs can raise awareness but may not be right for you. May 20, 2013. Certain medications can do more harm than good, but patients often ask for them by name.
Spending on direct-to-consumer drug commercials grew 62 percent since 2012, even as ad spending for most other product types was flat.
The impact of the drug commercials is important, both sides agree, because the typical American TV viewer sees up to 16 hours of these ads, called direct-to-consumer advertising, every year.
I love drug ads. Couples in separate tubs on the beach at sunset; actresses sharing their intimate feelings about bone density loss; the spunky lady on the double-decker bus handing out relief for ...
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