New York, Feb. 15, 2023 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Media Buying Agencies And Representative Firms Global Market Report 2023" - https://www ...

Imagine only having to pay your agency for every sale they generate for your business. This is called media buying arbitrage. Let's say you can afford to pay $75 to acquire a customer for your ...

Principal-based media buying—when a media agency purchases ad inventory in advance and resells it to clients, often with markups and hidden fees—is back in the news. Marketing leaders weigh in ...

Independent media agency Kaimera has been appointed as the media buying partner for SXSW Sydney 2025, tasked with leading the ...

Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke ...

The $13.25 billion all-stock deal, should it gain the approval of federal regulators, could roil the close-knit world of advertising and media buying agencies. The combined entity, still called ...

The big players in global advertising are throwing themselves at what’s known as principal media buying. This essentially means an agency becoming a vendor of media rather than acting as an ...

The Board of Control for Cricket in India (BCCI) governing body is beginning the process of selecting an agency for media buying and strategy during the upcoming Indian Premier League (IPL ...

The University at Buffalo is pleased to announce that Fahlgren Mortine (FM) has been awarded the media buying contract for the university. Securing an exclusive agency contract is part of the ...

The Board of Control for Cricket in India (BCCI) has issued an— Expression of Interest (EOI) seeking a media buying and strategy agency for the Indian Premier League (IPL) 2025. The BCCI aims to ...