News

Maybelline has launched an in-app partnership with Zynga that brings the legacy beauty brand to gamers. The new marketing “experience” is a hybrid of shoppable ads and gaming that allows ...
The makeup ads were made up. See more. Asbury notes that Maybelline isn't the only brand to have made a high-profile 'fake' advert recently.
Maybelline is breaking the mold with its newest online campaign, and the buzz around it has nothing to do with mascara. The ads for "The Colossal Big Shot" mascara star two beauty influencers ...
Through this partnership, Maybelline has become the first cosmetics brand to enter the hypercasual space with its playable ad, Maybelline Mascara Merge. By playing the ad, users will earn points which ...
Maybelline partnered with video game developer Zynga to launch an in-game playable ad, according to details shared with sister publication Marketing Dive. The game launched Aug. 25. Designed by ...
An ad for CoverGirl’s Clump Crusher with Sofia Vergara mascara was deemed fair by the NAD in September (I guess it really did crush those clumps) but the group suggested that parent company ...
The first ad for Maybelline Great Lash debuted in 1971 featuring almost the very same tube that's still sold in stores today. And its promise back then is ultimately its same promise now: to build ...
L'Oréal’s Maybelline New York is enlisting its first-ever digital avatar, named May, for a campaign surrounding the launch of its new Falsies Surreal Extensions Mascara, according to a press ...
Social media star Manny Mua is the first man to ever be featured in a Maybelline beauty campaign just months after CoverGirl featured a man. Just months after CoverGirl signed their first male model ...