For example, “a slower runner’s foot is on the ground longer, which means they have to withstand more ground reaction forces ...

Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey, inked a multiyear, first-look deal for unscripted content with subscription-TV streamer FuboTV.

When your heart rate is lower during a run, it feels easier and you’ll be able to run for longer while breathing properly in through the nose and out through the mouth, Yu says. Plus, if the bulk of ...

Experts question if Ryan Reynolds's lawsuit influenced MNTN's sale of Maximum Effort. / Credit: Mint Mobile Mntn, the connected TV advertising platform, is parting ways with Maximum Effort ...

Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer. The actor will continue to serve in that role with the ad firm.