Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner ...

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as “HBO Max,” two years after controversially shortening the name ...

Game of Thrones universe fans will have to wait a bit longer for the next series in HBO’s fantasy franchise. During Warner Bros. Discovery’s upfront presentation, Casey Bloys, Chairman and CEO of HBO ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

In one of his many moves after the big WarnerMedia-Discovery merger in 2022, Zaslav rebranded the HBO Max streaming platform ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.