Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Game of Thrones universe fans will have to wait a bit longer for the next series in HBO’s fantasy franchise. During Warner Bros. Discovery’s upfront presentation, Casey Bloys, Chairman and CEO of HBO ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as “HBO Max,” two years after controversially shortening the name ...

Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday. Subscribers can expect the change to the streaming service this summer, and judging ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

While the 2023 name change was preceded by a price hike — Max plans ... In late March of this year, the company changed the Max logo from shiny blue to black and white — a callback to the original HBO ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.