It’s 2025, and the company has announced yet another rebranding—this time, it’s the logo that’s changing. For the uninitiated, Max’s logo previously flaunted the bright blue color.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Warner Bros. Discovery was influenced by “changing consumer ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

Now, if you compare HBO’s logo with Max’s new one, you’ll be able to associate both brands with one another. The new logo also mimics Apple TV+’s monochrome branding. It’s worth noting ...