We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...

Move over old MCU (Marvel Cinematic Universe), the new MCU (Mattel Cinematic Universe) has arrived, and it’s ready to launch with 15 announced movies and reportedly 45 more films waiting in the ...

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

The script was based on Jerry Oppenheimer’s book “Toy Monster,” which explored the “big, bad world of Mattel” and its controversial business practices.

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.

From action figures and plushies to playsets and a unique toy sword, a bunch of Minecraft merch is arriving this spring.

Here are 17 live-action movies that have been announced and are in development. Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018 ...