Scientists make shocking discoveries about matcha's health benefits that will change how you think about this green powder ...

Amidst the hype of matcha it is now being linked to be beneficial during periods too Learn nutritionist-approved ways to ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, ...

Boston's got a growing number of matcha options. We asked a few matcha experts what they like and where to find some of their ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

Discover how matcha, Japan’s vibrant green tea powder, has taken the world by storm. From traditional tea ceremonies to trending lattes and skincare, matcha is more than a drink — it’s a lifestyle.

As thirst for the vivid green drink reaches an all-time high, Kate Ng looks at the origins of the tea leaf and how the ...

Once a niche wellness drink, matcha is now a revenue-driving staple in India’s café scene. From sourcing strategy to product ...

Matcha Magic, located at 2000 Tulane Ave. in New Orleans, is opening on June 19 and will serve a menu including matcha drinks ...

The global matcha market is poised for remarkable growth, expected to rise from USD 3,373.6 million in 2025 to USD 6,717.5 million by 2035, expanding at a steady CAGR of 7.1% over the forecast period, ...

Matcha is a specific species of tea plant, grown in shade to give it its bright green colour and savoury flavour. After picking, the tea leaves are steamed, dried and ground into a very fine powder.