as well as matcha-contained food as a part of their healthy lifestyle. And that is exactly enough to capture the hearts of target audience: millennials and Gen Z, known for their passion for ...

Another added, “you have lost 80% of your target consumer base, we implore you to reconsider your brand proposition.” “Have you all seen that squeeze tube matcha video?” TikToker Joe Lee ...

A 2022 international food safety report flagged tea as a top target for fraud during shortages. Retailers face tough choices Retailers are caught in a bind. With authentic matcha prices doubling ...

If your preferred way to caffeinate is to sip on some matcha, you’re not alone. The bright green tea is a popular alternative to coffee and can be found on most coffee shop menus. There are even ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

“Matcha appears to target specific cognitive domains, as broader cognitive tests showed no change.” Waldo did note, however that more studies are needed to explore exactly how matcha benefits ...

For months, I’ve set my sights on matcha, a form of green tea that is grown with reduced sunlight and, in its final form, is finely ground. To my delight, it’s still caffeinated. Even better ...

Matcha, a type of green tea that's also a popular coffee alternative, may help aid in cancer prevention, according to some experts and recent research. Matcha can have great benefits for overall ...