Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the popularity has led to a global shortage that is putting pressure on Japan's ...

Japan produced 4,176 tons of matcha in 2023 -- a huge increase from the 1,430 tons in 2012. More than half of the powder is exported, according to the agriculture ministry, ...

Japan's matcha industry faces a labor shortage, and many farmers are advancing in age. New competition could lower prices. Supply crunches and a lack of workers aren't the only challenges for Japan.

It's the latest beverage du jour — and for people needing their morning pick-me-up, matcha tea increasingly beats espresso as their caffeine fix of choice."I worked on the bar a few weeks ago and I ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the ...

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the ...

Sayama (Japan) (AFP) – Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

Green tea was introduced to Japan from China in the early ninth century, and was first used for medicinal purposes. Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition ...