From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

In the fitness and wellness community, matcha tea has become a favorite drink for those seeking a clean energy source and health benefits. This vibrant green powder, rooted in Japanese tradition, has ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

A daily cup of matcha may benefit your health in more ways than you think.Matcha has been an integral part of Japanese tea ...

Making matcha ... tea that you fully incorporate, instead of steep, into water — can be a finicky practice. It all starts with creating the powder, a process that dates back to 12th-century Japan.

Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for traditional tea ceremonies, it has now made its ...

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

Cynthia Sass is a nutritionist and registered dietitian with master's degrees in both nutrition science and public health. Frequently seen on national TV, she's Health's contributing nutrition ...

One bite, and the refreshing aroma of "matcha" bursts in your mouth. 02:33 It's topped with "amanatto" - sugar-glazed "azuki" beans drizzled with "kuromitsu" - black sugar syrup.