TOKYO (Kyodo) -- The government is considering measures to prompt Japanese green tea farmers to shift more production to "tencha" leaves that can be ground into matcha powder, from "sencha ...

But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green ...

In Japan, the world’s leading producer of matcha, the export value of tea in 2023 rose by 33% from the previous year. The global market for matcha-based products is worth around $4.24bn and will ...

The highest quality matcha, as you’ll see below, comes from Japan, where it is at the center of traditional practices like chado (tea ceremony). Whether you’re looking to kick your coffee shop ...

Making matcha — green tea that you fully incorporate ... It all starts with creating the powder, a process that dates back to 12th-century Japan. (The overall technique of drying, pulverizing ...

Despite having a "vegetal, grassy" flavour that's "almost as divisive as Marmite", said Fiona Embleton in Glamour, matcha is rapidly ... before being introduced to Japan by a Zen Buddhist monk ...

A new matcha brand is mixing up Los Angeles’ caffeine scene – and is now in Westwood. Ministry of Coffee added Nekohama matcha to its menu in October.