Japan's green tea exports had surged around nine-fold to a record 29.2 billion yen ($185 million) over the 15 years through 2023, lifted mainly by matcha on the back of the increased popularity for ...

Matcha, the vibrant green powdered tea that has long been a staple in traditional Japanese tea ceremonies, has recently ...

Matcha tea, long revered in Japan and a staple of traditional tea ceremonies, has become a worldwide sensation for its ...

Millennial couple Elias Tiong and Hailee Chong were both lawyers. They left their jobs to focus on Crafti, a matcha company.

Ah, the matcha versus coffee debate. Both have been around for centuries, but as the former gains popularity, more and more ...

Japan might be world-famous for its traditional food, but these days it’s becoming just as well known for innovative sweets.

Learn how to make homemade Matcha Green Tea Ice Cream without an ice cream machine! This rich and creamy Japanese dessert is packed with the earthy, slightly sweet taste of high-quality matcha.

As matcha emerges as a powerhouse ingredient in beauty, Cosmetics Business explores its growing influence across skin care, ...

The art of chasen- making, crucial for the Japanese tea ceremony, started in the 16th century under Murata Juko, who ...

Served hot or cold, Matcha Yu Green Tea Powder is the ultimate solution to making your very own matcha, from the comfort of ...

Now Open: Longstanding Japanese Matcha Brand Cha-no-wa Opens Its First Australian Shop in the CBD Ex-Muni and Hardy’s ...

In today’s fast-paced world, finding effective and natural solutions to support weight loss can feel overwhelming. Many ...