We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Just when you thought the culinary fusion couldn't get any wilder, enter Awadhi matcha biryani and nihari. In this article, ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom. Of the 25 types of matcha ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, ...

From Jaoan to Dubai and Riyadh, the world's most coveted green tea powder faces unprecedented supply constraints as demand begins to outweigh production capacity ...

A breeze carries murmurs and quiet laughter between the rows of bright green tea leaves that are growing in dappled shade as ...

Despite its controversial use in biryani, matcha is highly valued for its many health benefits. It contains abundant ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

Matcha is the new drink of choice at hip cafés worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here’s what you need to know about the drink ...

Per the Association, the number of workers available to farm matcha is also in decline. Their data showed that the number of tea farmers in Japan dropped from 53,000 in just 20 years between 2000 ...

Matcha Magic, located at 2000 Tulane Ave. in New Orleans, is opening on June 19 and will serve a menu including matcha drinks ...