Japan's green tea exports had surged around nine-fold to a record 29.2 billion yen ($185 million) over the 15 years through 2023, lifted mainly by matcha on the back of the increased popularity for ...

Matcha, the vibrant green powdered tea that has long been a staple in traditional Japanese tea ceremonies, has recently ...

Millennial couple Elias Tiong and Hailee Chong were both lawyers. They left their jobs to focus on Crafti, a matcha company.

Matcha tea, long revered in Japan and a staple of traditional tea ceremonies, has become a worldwide sensation for its ...

Learn how to make homemade Matcha Green Tea Ice Cream without an ice cream machine! This rich and creamy Japanese dessert is packed with the earthy, slightly sweet taste of high-quality matcha.

Japan might be world-famous for its traditional food, but these days it’s becoming just as well known for innovative sweets.

Ah, the matcha versus coffee debate. Both have been around for centuries, but as the former gains popularity, more and more ...

As matcha emerges as a powerhouse ingredient in beauty, Cosmetics Business explores its growing influence across skin care, ...

Served hot or cold, Matcha Yu Green Tea Powder is the ultimate solution to making your very own matcha, from the comfort of ...

Now Open: Longstanding Japanese Matcha Brand Cha-no-wa Opens Its First Australian Shop in the CBD Ex-Muni and Hardy’s ...

In today’s fast-paced world, finding effective and natural solutions to support weight loss can feel overwhelming. Many ...

Simply whisk one teaspoon of matcha powder with a little hot water until frothy. Warm 200ml of your favorite milk (dairy or plant-based) and pour it into the matcha mixture. Add honey or sugar to ...