In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Matcha is a Japanese green tea that has been around for ... For this vegan, gluten-free cookie, the same base dough gets split into thirds, with matcha and cocoa powder each flavoring one portion.

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Matcha green tea, a finely ground powder of specially grown and processed green tea leaves, has taken the dessert world by ...

Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) states that matcha production increased from 1,471 tons to 4,176 tons — around a 185% increase — between 2010 and 2023 ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Matcha has been at the heart of Japanese tea ceremonies for centuries ... Whether you're a dipper or a cruncher, matcha gingerbread cookies pair nicely as well. The spice of the ginger mixed ...

you’ll find it everywhere you go in Japan – Glass: In Tokyo, there’s a matcha cafe on like every block here, everything is matcha now. Bubble tea, cakes, cookies… Even in coffee shops here, they ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

This easy version of mochi is simple to make at home, getting a lovely green hue and subtle brightness from matcha powder ... sweet rice flour ("mochiko" in Japanese) to create the same chewy ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...