In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

The unique Starbucks food item that mixes together tiramisu and matcha would be a hit in the U.S. -- but you'll only find it ...

and for this collection it’s been enhanced with traditional Japanese flavors, starting with a variety that gives you matcha in the dough and the chocolate coating. Pon de Zaku Uji Matcha Kinako (237 ...

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.

Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) states that matcha production increased from 1,471 tons to 4,176 tons — around a 185% increase — between 2010 and 2023 ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

Last year, several prominent Japanese tea makers announced that they were struggling to produce enough matcha to satisfy global demand. In turn, they reduced the number of match powder they were ...

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...