In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.

The unique Starbucks food item that mixes together tiramisu and matcha would be a hit in the U.S. -- but you'll only find it ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

As the nation’s top-selling doughnut chain, Mister Donut knows how to keep its fans happy, and one thing customers keep coming back for is matcha doughnuts by esteemed green tea specialists Gion ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea ...

The Japanese doughnut chain is once again collaborating with Morihan, a famous teahouse in Kyoto specialising in matcha.

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...