Italian car company Maserati has unveiled a new version of its trident logo as part of a new identity which will represent the brand’s latest era. The updated identity includes a new version of the ...

The Maserati name has since become associated with sports cars, and its trident logo is known around the world. There's a fascinating story behind the logo that most car enthusiasts know little to ...

Today's Maserati Alfieri concept car was named for the eponymous founder. See All 11 Photos 2.The trident logo was inspired by the statue of Neptune in the company's birthplace of Bologna.