The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? The ...

Knowing when to consolidate and when to keep redundancy is key to maintaining an effective martech stack. Martech stacks are ...

Just imagine a stack of Lego bricks ... See, the people behind the martech need to be wizards a bit, too. They cannot be only one-dimensional, hard-core geeks (I am a geek and I am proud of ...

Clients upon clients have been wondering aloud how their sprawling martech stack got to its current state, which can best be described as a Frankenstein's monster. It's easy to understand how so many ...

In 2025, marketers are racing to capture fleeting consumer attention, and *phydigital*—the seamless blend of physical and ...

If your martech stack is stuck in the past, no amount of AI can save you. But get the foundation right and AI will finally live up to the hype. Taming the martech beast: the unsung heroes of digital ...

This article will illustrate the obstacles that come with a platform-heavy marketing tech stack, including the effects of inevitable data disparities. More Platforms, More Problems Around 90% of ...

The martech landscape is complex and riddled with unique challenges such as finding the perfect tool It's not a walk in the park to put together your brand's 'martech stack' that can deliver ...

Adobe and Microsoft bring the power of our two companies together to unlock the power of personalization and help grow ...

Amura’s journey from a Growth marketing agency to a full-stack martech powerhouse proves that the right storytelling, backed ...