Kourtney Kardashian Barker’s supplement brand Lemme may soon be facing allegations of deceptive advertising. Zimmerman Reed, a class action litigation firm, has launched an investigation into ...

One ecommerce lead at a CPG brand told me that past shopper marketing activities like coupons or a floor ad would offer limited data back to the brand. "Now, 75-80% of what I do I can track back ...

Nature's Sunshine was founded more than 50 years ago and was a pioneer in the herbal supplement space. But as the brand looked at their place in the post-COVID landscape, executives didn’t like what ...

TL;DR – Summary. Advanced BioNutritionals is a highly-trusted supplement brand offering a comprehensive range of doctor-formulated, science-backed supplements designed to support real-world ...

Oz referred his 11 million followers to a “trusted source” to buy the herbal supplement, an online marketplace called iHerb. On social media, Oz says he is the company’s global adviser and a ...

A new crop of digital marketing companies are scanning and storing photos people share on services like Instagram and Pinterest to draw insights for big-brand advertisers. The startups’ efforts ...