"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product ...

Advertising is a specific marketing communication activity that falls under the "promotion" element of the classic marketing mix -- also known as the Four Ps of product, price, place and promotion.

The marketing mix elements that form a marketing mix strategy are interrelated and when brought together, they help in establishing the position of a product within the target market.

The marketing mix is a term coined by Neil Borden in a 1948 article called, "The Concept of the Marketing Mix." It describes the various elements that together make up the strategic marketing plan ...

Marketing mix is the basic tool for developing the right marketing mix model and its implementation through impactful strategies. It consists of four fundamental elements: place, product, price ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

In my new book, "Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth," I write about the power of using your marketing mix to identify game-changing opportunities for your business.

Each marketing mix element should be aligned to engender the desired response to the organization: that of converting an individual into a volunteer.

Content marketing is becoming an increasingly important part of brands' overall marketing mix, but many leaders are still unclear about what works and what doesn't. When educating clients on the ...