Collateral advertising used in marketing can also include newsletters, blogs, promotional items such as samples of the product or t-shirts with the company logo, and mass mailings or emails.

You can spend 60+ hours a week developing industry-leading marketing collateral, but unless your sales reps deliver the right piece of collateral in the right scenario at the right moment it could ...

With most other collateral, brevity is another constraint that one has to contend with. Perception: There is a perception (rightly or wrongly) that white papers are absolutely objective and factual, ...

By creating marketing collateral that highlights a product's or service's customer impact rather than cost, B2B companies clarify the trade-off between customer benefits and the price paid.

Guerrilla marketing refers to a collection of low-cost, high-impact marketing strategies resembling the ambush-and-run tactics of guerrilla warfare. Rather than spending large sums of money to ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

Presenting the right marketing collateral—such as case studies, white papers, PDFs, and presentation slidedecks—at the right time can be a challenge for salespeople. It's a problem cloud-based ...

You can spend 60+ hours a week developing industry-leading marketing collateral, but unless your sales reps deliver the right piece of collateral in the right scenario at the right moment it could ...