Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by ...

Market-research tools are invaluable to business owners and their employees, whether they operate a local store or a large corporation. These tools give businesses the ability to monitor customers ...

In market research, you can never have too much data. Claritas is a Nielsen product, and it is a massive database of consumer information. Its original research helps marketers understand consumer ...

Market research works Market research has been around a long time, even before mobile phones – much less mobile marketing – were common, and remains an important tool for fast-growing business.

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B.Widely used in B2C, market research in B2B has not been fully utilised for a ...

Explore the top 5 AI tools revolutionising market research. From ChatGPT to Latana AI, discover how AI can enhance your business strategy.

When thoughtfully applied, AI-powered market research tools represent accelerators that can take data-driven strategy to unprecedented new heights.

More than half of artificial intelligence users turn to AI when shopping online before a search engine, according to a market ...

Research can also perfect products A short while ago, I worked with a major company that was launching a brand new zero-turn radius riding mower. New to this market, the company and I wanted to ...