Turning 50 wasn’t just a Hallmark birthday for me; it was a time to start reevaluating my style, my fitness and my beauty routine — especially how I wear my makeup. Just a few years ago ...

When it comes to makeup, the goal isn’t to hide these lines, but to use products that don’t settle into them, accentuating ...

When Laura Geller spills mature skin makeup tips, we listen. The makeup artist and founder of Laura Geller Beauty often helps ...

Laura Geller just shared her “most important” makeup tip for women over 50. The makeup artist is a believer in the power of eyeliner to enhance the eyes. She suggests using the INKcredible ...

Let’s lighten the load when it comes to makeup over 50, and make room for products that will work with our changing skin.

Transform your routine with IT Cosmetics’ best-selling, easy-to-use makeup essentials, including a full-coverage, shine-controlling foundation and buildable eyeshadows for a natural, flawless look.