Lyft has outgrown its pink mustache. Today, the ride-hail company says it will retire the oversized facial hair logo that has defined the company’s image since 2012 and replace it with a ...

According to one driver we asked about a switch from the stache to the Amp, the hot pink glow-in-the-dark identifier would be missed but he thought the color-coded LED display made a lot more sense.

PHILADELPHIA (CNN) -- Lyft's signature mustache didn't survive its latest trip to the barber. The ride-sharing company unveiled a new dashboard device Tuesday that it says will improve the Lyft ...

The pink version Lyft distributes to drivers, and that you’ll find displayed on almost every driver’s car, was originally created in a partnership with a friend-of-a-friend of Zimmer and his ...

SAN FRANCISCO — Lyft is shaving its 'stache. The ride-hailing service announces Tuesday that come December, drivers will begin replacing the company's dash-mounted glowing pink mustache ...

Lyft is making hardware now. All Lyft cars will soon come equipped with a connected, color-changing amp meant to help drivers communicate with passengers. SEE ALSO: Uber and Lyft are finally legal ...

Lyft Replaces Pink Mustache Logo The ride-sharing company held a retirement party for the 'stache as it moves on to "amps" By Associated Press • Published November 15, 2016 • Updated on ...

Lyft's signature mustache didn't survive its latest trip to the barber. The ride-sharing company unveiled a new dashboard device Tuesday that it says will improve the Lyft experience for drivers ...

With Lyft, it means having your driver's beacon light up a specific color once he or she is near. You can have your phone light up in that same color, too, then hold it up so the driver can see you.

Lyft Is Adding a Dashboard Light and Ditching the Pink Mustache 5 minute read This photograph shows the view of the Amp device that passengers will have from outside the car.

Since it first launched in 2012, Lyft has worked to position itself as the more easygoing ride-sharing service. A little cheeky, fun-loving, a bit of added flair. Much of that image has come from ...