Lyft has outgrown its pink mustache. Today, the ride-hail company says it will retire the oversized facial hair logo that has defined the company’s image since 2012 and replace it with a ...

Lyft is introducing Lyft Pink, a membership for riders that provides elevated access, savings and benefits, including 15% off on all car rides. ... The color of money might be green, ...

According to one driver we asked about a switch from the stache to the Amp, the hot pink glow-in-the-dark identifier would be missed but he thought the color-coded LED display made a lot more sense.

The pink version Lyft distributes to drivers, and that you’ll find displayed on almost every driver’s car, was originally created in a partnership with a friend-of-a-friend of Zimmer and his ...

PHILADELPHIA (CNN) -- Lyft's signature mustache didn't survive its latest trip to the barber. The ride-sharing company unveiled a new dashboard device Tuesday that it says will improve the Lyft ...

SAN FRANCISCO — Lyft is shaving its 'stache. The ride-hailing service announces Tuesday that come December, drivers will begin replacing the company's dash-mounted glowing pink mustache ...

Lyft is making hardware now. All Lyft cars will soon come equipped with a connected, color-changing amp meant to help drivers communicate with passengers. SEE ALSO: Uber and Lyft are finally legal ...

Lyft Replaces Pink Mustache Logo The ride-sharing company held a retirement party for the 'stache as it moves on to "amps" By Associated Press • Published November 15, 2016 • Updated on ...

Lyft's signature mustache didn't survive its latest trip to the barber. The ride-sharing company unveiled a new dashboard device Tuesday that it says will improve the Lyft experience for drivers ...

With Lyft, it means having your driver's beacon light up a specific color once he or she is near. You can have your phone light up in that same color, too, then hold it up so the driver can see you.