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Luxury's focus on accessibility fueled growth but alienated top spenders. Now facing a slowdown, brands must return to core ...
Branding - Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to ...
While the luxury segment was down 4.5 percent on average, Genesis saw an increase in brand loyalty of 8.5 percent. That’s almost double the increase that Maserati saw (4.3 percent) in second place.
After a year of sweatshops scares, steep price hikes and a brewing trade war, luxury brands are working hard to rebuild trust through storytelling that emphasizes craft and heritage.
The likes of Gucci and Ruinart rely on heritage but still need to change with the times. Emma Lane of Revolt explains how luxury brands can best flex to meet today’s shifting consumer expectations.
The intersection of Black pop culture and luxury brands marks a significant shift in high-end industries. What began as subtle inspiration has evolved into a.
Luxury brands hiked up their prices about 20% between 2021 and 2023, steering off middle-income shoppers facing financial pressure.
While a ‘mass premium’ brand is a brand with a slightly higher price point and a perception of quality attached – think Lindt in food – a luxury brand is more rarefied. Luxury brands in the beverage ...
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