Unilever and Solazyme announced today the incorporation of algal oils into Unilever’s Lux brand soap (branded Caress in the US), which Unilever says is the world’s best-selling bar soap. The move ...

Lux Global Label Company, a newly formed holding company backed by private equity firm Resilience Capital Partners (“Resilience”), has purchased certa ...

Justice BS Roy, in the Commercial Court, yesterday granted an injunction restraining an importer from disposing of a container of Lux soap from China Submit Subscribe for just 27¢ a day ...

Lux – one of the most trusted brands in the country - is celebrating its 75 years of stardom in India. Lux soap was launched in India in 1929. Lux is the largest personal wash brand in the ...

Lux has redesigned soap with a visible lump on it to alert women about the importance of breast examination. This distinctive bar of soap dissolves over time but the lump does not. Unilever and ...

Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.' ...

Campaign details. Brand: LuxBrand owner: UnileverLead agency: Wunderman DubaiCountry: United Arab EmiratesIndustries: Bath toiletries, soapsMedia channels: Online display, Online video, Packaging & ...

According to industry sources quoting Kantar Household panel data, Santoor’s all-India market share in January-March 2019, at 15.1%, has exceeded Lux’s 12.5%, but is less than Lifebuoy’s 17.7%.