Since its inception in 1923, LUX soap has transcended mere cleansing to become an emblem of beauty, fragrance, and empowerment for women worldwide. Over the course of a century, LUX has not only ...

Hindustan Lever just about invented the market for personal-care products in India. But it still must resort to all kinds of antics to hang on to it. Hindustan Lever has dominated the soap ...

Lux – one of the most trusted brands in the country - is celebrating its 75 years of stardom in India. Lux soap was launched in India in 1929. Lux is the largest personal wash brand in the ...

However, it was Leela who became the first Bollywood actress to advertise Lux soap. In her career, Leela played various small roles. However, her real recognition came with the film Gentleman Daku ...

Unilever and Solazyme announced today the incorporation of algal oils into Unilever’s Lux brand soap (branded Caress in the US), which Unilever says is the world’s best-selling bar soap. The move ...

Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.' ...

Leela Chitnis, who has worked with legends like Ashok Kumar and Raj Kapoor, had many ups and downs in her life, but her dignity and confidence made her a memorable Bollywood actor.