Initially reported as a lifestyle sneaker, it is a new takedown model launching alongside the Luka 4 next month.

Los Angeles Lakers star Luka Doncic recently revealed a deeply personal detail about his latest signature sneakers, the Jordan Luka 4s. Doncic shared that the shoes hold a special tribute to his ...

A new markdown on a highly rated pair of Jordan basketball shoes is turning some heads right now in the sneakers community.

Luka Doncic embraced the Los Angeles Lakers spirit, as he hit the court against the Boston Celtics in his new signature sneakers. The 26-year-old, whose trade to the Purple and Gold shocked the ...

A tagline waits at the end: “Full Tank. No Mercy.” Doncic also showcased a new version of his Jordan Brand shoes Tuesday night. The Luka 4 made their debut at Crypto.com Arena as Doncic’s ...

A fan gave Kyrie some Kyrie shoes he customized ... Since the Luka trade, Kyrie Irving has elevated his game, averaging 28.1 points, 5.5 rebounds, and 4.1 assists per contest.

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.