Considering Doncic signed with Jordan Brand in 2019, inked a substantial extension with the company in 2023, and has four ...

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Hall of Fame coach Don Nelson was not a fan of the Dallas Mavericks trading Luka Doncic — and chose his footwear for Game 2 ...

Earlier in the 2021-22 NBA season, Doncic debuted his soon-to-be-released signature shoe, the Jordan Luka 1, when he returned from injury for Game 4 of the Mavericks' first-round playoff series ...

Doncic's decision to pay homage to one of the sports icons is no surprise since he’s been a member of the Jordan brand since ...

Nelson revealed he'll be honored with the 2025 Chuck Daly Lifetime Achievement Award and shared that he plans to wear Luka ...

DALLAS — Dallas Mavericks superstar Luka Doncic has graced the cover of a magazine deeply-engrained in the basketball scene, highlighting his new signature Jordan shoe. SLAM Magazine profiled ...

yet Doncic clearly prefers the first model. The Jordan Luka 1 has been Doncic's go-to shoe for some time. While the Jordan Luka 1 has been out of stock for years, athletes and fans can check out ...

Dallas Mavericks superstar Luka Doncic will hit the NBA Finals court in new kicks Thursday night. A special gold-trimmed edition of the Jordan Luka 1 shoes were dropped on social media Thursday ...

Luka Doncic, a.k.a. the “Pravi MVP,” has a brand-new signature sneaker from Jordan Brand on the way ... From $2 million Jordans to $1.8 million Yeezys, these are the priciest kicks to ...

IN AUGUST 2021, Jason Kidd had been on the job as coach of the Dallas Mavericks for just over a month when he flew to Slovenia to meet with Luka ... "Jordan Rules" are now being applied to Doncic ...