The NBA legend’s eponymous shoe company ... The Jordan Luka 1 "Reverse Ocra" variant is expected to hit the sneaker market in the coming weeks. These pairs will be available in men's sizes ...

The men's and women's North Carolina Tar Heels basketball teams will wear Luka Doncic's signature Jordan Brand basketball shoes this season. Details and how to buy the Jordan Luka 1.

Earlier in the 2021-22 NBA season, Doncic debuted his soon-to-be-released signature shoe, the Jordan Luka 1, when he returned from injury for Game 4 of the Mavericks' first-round playoff series ...

Dallas Mavericks star Luka Doncic ... Florida Gators men’s and women’s basketball teams on Twitter. Doncic released custom Jordan brand basketball sneakers — ‘Luka 1’s’ — and will ...

A special gold-trimmed edition of the Jordan Luka 1 shoes were dropped on social media Thursday morning. The shoes are Luka's standard white and blue signature look, just with the gold trim and ...

Below is everything fans need to know about the performance basketball shoes. The Jordan Luka 1 was originally released on September 23, 2022. The 'Legend of 7' colorway (pictured above ...

UPDATE (05/21): During Game 2 of the 2022 NBA Western Conference Finals, Doncic laced up a new colorway of his Jordan Luka 1 signature shoe. The previously unseen makeup appears to be a callback ...

Luka Doncic’s signature shoe Jordan Luka 1 finally debuted earlier this year ... bold red sneakers in full family sizes including men’s, grade-school, pre-school, and infant/toddler.