Consider this surprising statistic from our annual customer service research: 46% of U.S. consumers are willing to pay more ...

Company profitability relies on repeat business with existing clients and proves less expensive than marketing to attract new customers. Brand loyalty includes repeat purchases regardless of price.

United said its loyalty program, which is already growing at a record pace, will get a further lift when it introduces Elon ...

Store loyalty cards compromise your privacy; the deals you love are down to your data. Even knowing the risks, I still use my ...

digital channels and expensive marketing campaigns. Most brands know that individual personalization is the key to loyalty – but don’t realize that this approach needs to extend into their ...

More frequent flier points will be needed to secure Classic Reward seats under changes the airline is introducing to its popular loyalty program.