The new logo is the first such change since the company dropped the “Hillerich & Bradsby” name from the center of its oval design and replaced it with “Louisville Slugger” in 1980.

The name "Louisville Slugger" was trademarked in 1894, but did not replace the company name "Hillerich & Bradsby" in the center of the well-known and recognized logo's oval until 1980.

The Louisville Bats unveiled a new secondary logo that honors the team's 25th season playing at Louisville Slugger Field. The new logo features subtle references to Louisville and Kentucky.

The Louisville Bats unveiled new logos and uniforms to be used for the 2016 season and beyond Monday afternoon at Louisville Slugger Field. Louisville Mayor Greg Fischer and Bats majority owners ...

The new logo is the first such change since the company dropped the "Hillerich & Bradsby" name from the center of its oval design and replaced it with "Louisville Slugger" in 1980. And the new ...

LOUISVILLE, Ky ... complemented by changes to the iconic Louisville Slugger bat, which is now made with firmer wood and stamped with a new logo. The 129-year-old manufacturer hopes the harder ...

The familiar smell of hot dogs and freshly cut grass on Major League Baseball's Opening Day will be complemented by changes to the iconic Louisville Slugger bat, which is now made with firmer wood ...

For baseball's Opening Day, Louisville Slugger has a new bat with a new logo. The 129-year-old baseball bat maker is hoping the new, harder bat combined with a more modern Louisville Slugger logo will ...

The new logo is the first such change since the company dropped the “Hillerich & Bradsby” name from the center of its oval design and replaced it with “Louisville Slugger” in 1980.

s opening day will be complemented by changes to the iconic Louisville Slugger bat, which is now made with firmer wood and stamped with a new logo. The 129-year-old manufacturer hopes the harder ...